Increasing Cervical Cancer Screening
For two years, this project has worked to increase public awareness and address cultural and language barriers in practice for cervical cancer screening; with a particular focus on females in South Asian and new immigrant communities. A community awareness campaign has been implemented in English, Punjabi, Arabic, Spanish and Korean. This has included radio interviews, newspaper and bus ads. This campaign has reached over 430 women through its community education events, 10,000 women via social media and 44,000 households through print materials. A list of female physicians who have stepped forward to support their male colleagues in providing cervical cancer screening was developed. The project created a webpage (www.screening4health.com) to support spreading community education. Additionally, 750 culturally relevant PAP posters and appointment cards were distributed to local clinics. Resources for doing EMR queries to identify outstanding screenings and standardizing call backs were created. If clinics would like to receive copies of these materials, please contact the Abbotsford Division at: email@example.com.